4. ‘Purple Room’ phenomenon – They know the market.
Have you heard of the ‘purple room’ phenomenon? Mendenhall says that if a client needs a house that has one room painted purple, the real estate agent will have just such a house.
Real estate agents know the real estate market better than anyone. It is their job and specialty. They make analyzes and statistics every day, think about new attractive locations, about prices, crime rate, which are more urban and which are quieter parts of the city, where construction is going on, which part of the city is currently stagnant. Where is greener and with more parks and which part of the city is busier. Real estate agents, behind the scenes, feel the pulse of the neighborhood, city, and country every day, so that they always know the right answer. In addition to this, they are making huge efforts in the marketing world, they are no stranger to negotiation and digital marketing tools.